The State of Goiás presents the franchise market increasingly expanding, being considered a successful business model, used in its essence by entrepreneurs, franchisors, franchisees and consultants. The franchise networks are spread in practically all municipalities in Goiás, generating income and countless jobs, increasingly being seen as a healthy solution for the strengthening of the Goiás economy. Companies that were born in Goiás in the segments of food, pharmaceutical, beauty services, parties, notary and vehicle accessories have already broken the state’s borders, stand out in a market that does not stop growing and are proof that it is possible to conquer Brazil From a region with less tradition.